Focus
SEO: Keywords and links for Google rankings
AEO: Answer optimization for voice assistants
GEO: Strategic content structure for AI citation
GEO specialists with our own measurement tool
GEO advisory for Norwegian businesses
We help Norwegian businesses get cited, recommended and chosen by AI engines — with Periscopify measuring what works.
Quick answer
GEO (Generative Engine Optimization) is the discipline that makes your brand visible, understood and recommended in AI-driven search systems like ChatGPT, Gemini, Claude, Perplexity and Copilot. Unlike traditional SEO which focuses on rankings in search results, GEO is about being cited as a source in AI-generated answers.
What is GEO advisory?
GEO (Generative Engine Optimization) is the process of optimizing digital content so that AI models like ChatGPT, Gemini, Claude, Perplexity and Copilot can find, understand and cite your brand as a reliable source.
While traditional SEO focuses on ranking in search engines, GEO is about becoming part of the generative answer process through technical structure, entity building and authority. It's not about keywords — it's about making your brand the source AI chooses to cite.
GEO vs. SEO vs. AEO
Three approaches to search visibility — here's how they differ.
| Dimension | SEO | AEO | GEO |
|---|---|---|---|
| Focus | Keywords and links for Google rankings | Answer optimization for voice assistants | Strategic content structure for AI citation |
| Goal | Page 1 ranking | Featured snippet / voice answer | Be cited in generative AI answers |
| Medium | Google, Bing | Siri, Alexa, Google Assistant | ChatGPT, Gemini, Claude, Perplexity, Copilot |
| Measurement | Rankings, organic traffic | Answer box views | Citation share, AI mention frequency |
| Revenue model | Click-based traffic | Simple question-answer | Zero-click authority — no ads |
Goal
SEO: Page 1 ranking
AEO: Featured snippet / voice answer
GEO: Be cited in generative AI answers
Medium
SEO: Google, Bing
AEO: Siri, Alexa, Google Assistant
GEO: ChatGPT, Gemini, Claude, Perplexity, Copilot
Measurement
SEO: Rankings, organic traffic
AEO: Answer box views
GEO: Citation share, AI mention frequency
Revenue model
SEO: Click-based traffic
AEO: Simple question-answer
GEO: Zero-click authority — no ads
6-step GEO methodology
Our structured approach to AI search visibility — from audit to measurable results.
01
Audit
Analyse current AI visibility across ChatGPT, Gemini, Claude, Perplexity and Copilot. Map citations, gaps and misrepresentations.
02
Structure
Restructure content with definition-driven paragraphs and answer-first formatting for AI extraction.
03
Entities
Consolidate digital entities across Knowledge Graph, Wikipedia, LinkedIn and industry databases.
04
Schema
Implement comprehensive JSON-LD structured data for machine-readable context.
05
Authority
Build authority signals through third-party mentions and expert positioning.
06
Measurement
Systematically measure AI citation frequency, sentiment and "Share of Voice".
SEO tells you where you rank. GEO tells you whether you exist.
Marketing has a visibility problem. While you track clicks, AI is answering questions about your brand without you knowing it.
Yesterday: SEO
- Keywords & rankings
- Backlinks
- Click rates
- Page optimization
Today: GEONew
- Entity recognition & mentions
- Narrative accuracy
- AI recommendation frequency
- Context & intent
AI visibility score
0%
Optimised entity signals
The new customer journey
01
Prompt
User asks AI ("Best solution for X?")
→
↓
02
AI processing
Engine evaluates entities & authority
→
↓
03
Decision
Choice made before visiting any website
From blind spots to brand authority
Periscopify journey
01
Monitor
We analyse your visibility across AI models and monitor the narrative to catch hallucinations or misinformation before they cause damage.
02
Optimise
We clean up digital "entities" and structure your content so that ChatGPT, Gemini, Claude, Perplexity and Copilot understand who you are and what you sell.
03
Defend
We identify and correct misinformation, narrative drift and brand hallucinations before they scale and damage your reputation.
04
Scale
We increase your "Share of Voice" by building authority signals that make AI models choose to recommend you over competitors.
Ready to uncover your AI blind spots?
We map your visibility across ChatGPT, Gemini, Claude, Perplexity and Copilot.
Start GEO baseline analysisHow AI thinks
What determines whether AI recommends you?
AI models like ChatGPT, Gemini, Claude, Perplexity and Copilot don't just evaluate websites — they evaluate signals that together build a picture of who is a reliable, relevant source in your field.
Clear positioning and category ownership
AI models need to understand precisely what you do, for whom and why. Unclear positioning makes you invisible — even if you're the best.
Situational content
Content that addresses concrete situations, decision processes and questions makes AI naturally pull you forward as a relevant source.
Technical signals
Schema, structure, internal link strategy and structured content make it technically easier for AI to understand what you offer and who you help.
Third-party validation
Citations, reviews and references from external sources tell AI models that others trust you — increasing the likelihood that you get recommended.
Original thinking
Perspectives and methodology that are genuinely yours — and that can't be found elsewhere — give AI models unique content to reference and cite.
Honesty first
What we don't promise.
GEO is a field where more is sold than delivered. We want you to know exactly what you're buying — and what you're not.
- That you'll appear at the top of answers from ChatGPT, Gemini, Claude, Perplexity or Copilot — no one can guarantee that
- Results overnight — GEO is long-term work
- That visibility holds without ongoing maintenance — AI models update continuously
- That you won't have to work with content yourself — we can help, but not replace your knowledge of your business
What we do promise: thorough analysis, honest advisory and measurable progress — documented with Periscopify.
Qualification
GEO fits you — and doesn't fit everyone.
This fits
- B2B companies where the buying process starts with research
- Industries where AI answers already influence shortlists — tech, SaaS and professional services
- Companies that have done SEO work but know it's no longer enough
- Leaders who want to understand where they stand before investing
- Companies that want measurable, documented AI visibility over time
This doesn't fit
- B2C or transaction-based companies with short buying cycles
- Companies expecting guaranteed placements in AI answers — no one can promise that
- Companies unwilling to work with content and positioning over time
Our services
What we deliver
Concrete services that take you from invisible to recommended in AI search.
Step 1
Analysis & monitoring
Monitor & Defend
We analyse your visibility across AI models and monitor the narrative to catch hallucinations or misinformation before they cause damage.
Deliverables
- AI visibility report
- Narrative analysis
- Competitor benchmark
- Hallucination detection
Step 2
Optimisation
Optimize
We clean up digital "entities" and structure your content so ChatGPT and Perplexity understand who you are and what you sell.
Deliverables
- Entity cleanup
- Schema markup
- Content structuring
- FAQ optimisation
Step 3
Scaling & authority
Scale
We increase your "Share of Voice" by building authority signals that make AI models choose to recommend you over competitors.
Deliverables
- Authority building
- Third-party mentions
- AI citation
- Platform expansion
Research and sources
Our GEO methodology is based on the latest research and industry insight:
GEO: Generative Engine Optimization
Princeton University / Georgia Tech / The Allen Institute for AI / IIT Delhi•2024-06
Academic study defining GEO and showing 30-40% visibility improvement with optimization techniques
Gartner Predicts Search Engine Volume Will Drop 25 Percent by 2026
Gartner•2024-02-19
Supports the claim of 25% drop in traditional search volume by 2026
2024 Zero-Click Search Study
SparkToro / Datos•2024
Study showing only 37% of Google searches lead to clicks on the open web
AI Overviews and Your Website
Google Search Central•2024
Google's official documentation on AI Overviews and how websites can be optimized
AI Search Visits Surging in 2025
BrightEdge•2025
Analysis of how AI search is changing organic traffic and SEO strategies
Perplexity Publisher Program
Perplexity AI•2024
Perplexity's program for crediting and driving traffic to sources
Introducing ChatGPT Search
OpenAI•2024-10
OpenAI's launch of ChatGPT Search with source citations
Frequently asked questions
Not ready for full advisory yet?
Start with an AI visibility analysis
We run Periscopify on your website and show you exactly how ChatGPT, Gemini, Claude, Perplexity and Copilot mention you today — and what's missing. €149 one-off. Delivered automatically within minutes. No commitment.
Order AI Visibility Audit — €149Contact Us
Ready to build your next platform?
Tell us what you need. If we can help, we'll say so. If not, we'll say that too — and point you in the right direction.
What happens after you submit the form?
1We analyze your needs immediately.
2You will be contacted directly by a solutions architect (not a sales rep).
3We present a concrete technical solution, architecture or roadmap within 48 hours.
Short on time? Skip the queue.
You can book a 30-minute introductory meeting directly in our solutions architect's calendar.