Invisibility Calculator

    Discover what AI invisibility costs your business – and what you could gain by taking ownership.

    Invisibility Calculator

    What does it cost to be invisible as users shift?

    37% of consumers start searches with AI tools rather than traditional search engines, and Gartner expects a 25% drop in traditional search volume by 2026.

    Sources: Gartner, Eight Oh Two (via Search Engine Land) and Publicis Sapient

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    Sources:Gartner|Search Engine Land

    * Estimates are based on industry data and selected scenario. Currency uses a simplified FX rate. Actual results may vary.

    Data Sources & Research

    This calculator is based on the following research reports and industry studies:

    Gartner Predicts Search Engine Volume Will Drop 25 Percent by 2026

    Gartner•2024-02-19

    Supports the claim of 25% drop in traditional search volume by 2026

    Consumers Start Searches with AI, Not Google

    Search Engine Land•2024

    Based on Eight Oh Two study: 37% start searches in AI tools

    2024 Zero-Click Search Study

    SparkToro / Datos•2024

    Study showing only 37% of Google searches lead to clicks on the open web

    AI Search Visits Surging in 2025

    BrightEdge•2025

    Analysis of how AI search is changing organic traffic and SEO strategies

    Forrester AI Research

    Forrester•2024

    Forrester's research on AI and discovery

    View all sources

    Questions & Answers

    How we work with IT staffing, Precision Web and AI visibility.

    Most consultancies place people and hope for the best. We do that too — but we also build websites ourselves, measure AI visibility with our own platform (Periscopify), and we're honest when something isn't a good fit for us. That's quite different in practice.
    All consultants in our network go through a thorough validation process. Since we develop software ourselves (like Periscopify), we have the technical expertise to assess professional competence better than pure sales organizations.
    Yes. We primarily deliver cross-functional teams with qualified and security-cleared consultants from Norway and the Nordics. For larger scaling needs, we can also offer our 'Global Delivery Model' with hybrid teams supported by developers from Vovance (USA) and Ambli (India).
    GEO (Generative Engine Optimization) is about getting recommended by AI models like ChatGPT, Gemini, Claude, Perplexity and Copilot when B2B buyers research vendors. We offer GEO analysis, strategic advisory and ongoing delivery — using Periscopify to measure and document your visibility over time.
    Digital Thinking is owned and run by Thomas Dehli Cleve through Dehli Cleve Invest AS. Thomas is also co-founder of Periscopify. We work with Vovance (USA) and Ambli.ai (India) on AI delivery, and with Consid Norway on backend and integrations.