When a potential customer asks ChatGPT about the best providers in your industry — do you show up? For most Norwegian B2B companies, the answer is no. That is what we work on.
GEO Advisory
48 hours
From invisible to visible in Google AI Overviews
5 companies
Documented results within one week
#1 position
In AI overviews for Nordic GEO searches
AI doesn't rank websites. It recommends companies.
Documented results
Hekta På Italia
From zero to dominating Google AI Overviews in 6 weeks
Hekta På Italia launched on March 20, 2026. GEO work started four weeks later — from absolute zero AI visibility. Today the site tops search results for 11 out of 12 category pages, including «wedding at Lake Garda», «leadership retreat in Italy», «winter wedding in Italy», «Christmas dinner in Italy» and «corporate trip to Italy» — without paid advertising, competing against large international players. The 12th page was published just days ago and is already on page 2.
Periscopify
From launch to AI recommendation in 48 hours. Periscopify now appears as the first result in Google AI Overviews when buyers search for GEO and AEO platforms for the Nordic market.
Digital Thinking
Digital Thinking is cited in Google AI Overviews for searches like «GEO vs. SEO Norway» and «which agency in Norway works with GEO and AI search» — without paid advertising.
Your company here?
We have capacity for new clients in June. Want the same results? Book a mapping today.
Book mapping →Want to see how AI describes your company today?
👤
B2B Buyer
"Who are the best GEO advisors in Norway?"
Researches suppliers in AI model
🤖
AI models evaluate
ChatGPT
Gemini
Claude
Perplexity
Copilot
✅
Your business recommended
⭐ Recommended provider
Digital Thinking
Strategic GEO advisory and AI visibility for Norwegian B2B companies.
Visible where buyers research
1
Buyers ask questions directly to AI instead of searching Google
2
AI evaluates content, signals and authority — not just keywords
3
Businesses with a strong GEO profile appear in the answer — the rest do not
🔍
Phase 1
User asks AI
Search starts in ChatGPT, Gemini, Claude, Perplexity or Copilot
🤖
Phase 2
AI evaluates and ranks
The model decides who is relevant — without you seeing it
🏆
Phase 3
Vendor selected
Only those visible in AI reach the final evaluation
Quick answer
In short: AI models like ChatGPT, Gemini, Claude, Perplexity and Microsoft Copilot build shortlists of vendors — and most companies are not on them. GEO is about changing that. We measure everything with Periscopify, so you see real progress.
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) describes how companies become visible in answers generated by AI assistants such as ChatGPT, Gemini, Claude, Perplexity and Microsoft Copilot.
Instead of only competing for rankings in traditional search engines, companies must now also be discoverable when AI systems recommend suppliers, experts and solutions.
AI assistants people use to research companies
Decision makers increasingly use AI assistants to research companies, services and suppliers before contacting them.
- ChatGPT
- Gemini
- Claude
- Perplexity
- Microsoft Copilot
For many companies this means that visibility in AI-generated answers is becoming as important as traditional search engine visibility.
Who GEO is most relevant for
GEO is particularly relevant for companies that depend on expertise, recommendations and trust when clients choose suppliers.
- Technology companies
- SaaS companies
- Consulting firms
- B2B companies with complex services
- Professional service providers
- Companies that want to be recommended by AI assistants
AI discovery is already happening
Many companies today discover suppliers after first researching topics in AI assistants such as ChatGPT, Gemini, Claude, Perplexity and Copilot.
This shift means companies must understand how they appear in AI-generated answers – not only in traditional search results.
What is GEO advisory?
GEO here means Generative Engine Optimization — AI search visibility — not geography, geotechnical engineering or geographic information systems. GEO advisory is an advisory service that helps businesses get correctly represented, cited and recommended in AI-generated answers. Unlike traditional search engine optimization (SEO), GEO focuses on how generative AI models interpret, select and present information about a business.
- Analyses how the business is described in AI answers from ChatGPT, Gemini, Claude, Perplexity and Copilot
- Optimises content, structure and authority signals for AI understanding
- Ensures consistency between what the business says about itself and what AI systems convey
- Measures the evolution of AI visibility over time through systematic monitoring
- Achieves increased credibility, clearer positioning and better share of voice in AI search
What GEO advisory is not
- It is not SEO — we do not optimise for rankings in Google or other traditional search engines
- It is not paid advertising — we do not buy visibility or placement
- It is not AI development — we do not build chatbots, agents or AI products
- It is not traditional digital strategy — we focus exclusively on AI-generated answers
How we work with GEO advisory
- 1AI visibility mapping
The starting point is always where you actually stand — not where you think you stand. We look at how ChatGPT, Gemini, Claude, Perplexity and Copilot describe you today, and what is missing.
- 2Source and competitor analysis
Who do the AI models cite when answering questions in your industry? Chances are it is your competitors. We find out why.
- 3Content and structure adjustment
Based on the analysis we adjust content, definitions and technical structure. Not for Google — but so the AI models understand exactly what you do and who you do it for.
- 4Distribution of authoritative signals
A company that only talks about itself convinces no AI model. We work with external visibility — mentions, citations and references from sources the models actually trust.
- 5Measurement and improvement over time
Periscopify measures visibility continuously. You see what moves, what does not, and what we do next. No black box.
Who is GEO advisory right for?
GEO advisory is most relevant for businesses where trust, explainability and professional authority determine how potential customers find and choose a vendor.
- B2B companies where the decision process involves research and comparison
- Consulting firms competing on expertise and reputation
- Technology vendors needing clear positioning in a complex market
- SaaS and service businesses where AI search replaces traditional research
When should you not choose GEO advisory?
GEO advisory is not the right choice for every business or situation:
- If your target audience does not use AI tools for research or decision support
- If the business lacks foundational content to optimise
- If you need immediate visibility — GEO requires iteration over time
- If traditional SEO or paid advertising better covers your needs
How AI thinks
What determines whether AI recommends you?
AI models like ChatGPT, Gemini, Claude, Perplexity and Copilot don't just evaluate websites — they evaluate signals that together build a picture of who is a reliable, relevant source in your industry.
Clear positioning and category ownership
AI models need to understand clearly what you do, who you do it for, and why. Unclear positioning gives vague answers — or none at all.
Situational content
Contextually accurate, concrete and specific content gives AI models the right frame to identify and recommend you as a relevant source.
Technical signals
Schema, structure and internal link architecture give AI models a technical basis to understand who you are and what you offer.
Third-party validation
Citations, reviews and references from external sources tell AI models that others confirm and trust what you say.
Original thought leadership
Unique perspectives and analyses give AI models original content worth referencing and sharing.
HONESTY FIRST
What we promise.
GEO is a field where more is sold than delivered. We want you to know exactly what you're buying — and what you're not.
- We don't promise you'll appear at the top of answers from ChatGPT, Gemini, Claude, Perplexity or Copilot — no one can guarantee that.
- We don't promise overnight results — GEO is long-term work.
- We don't promise visibility holds without ongoing maintenance — AI models update continuously.
- We don't promise you won't need to work on content yourself — we can help, but not replace your knowledge of your own business.
What we do promise: thorough analysis, honest advisory and measurable progress — documented with Periscopify.
AI signals monitored continuously
The difference between GEO and SEO
| GEO advisory | SEO | |
|---|---|---|
| Where visibility appears | AI-generated answers (ChatGPT, Gemini, Claude, Perplexity, Copilot) | Traditional search results (Google, Bing) |
| What is optimised | Understanding, context and authority signals | Keywords, links and technical indexing |
| How results are shown | One formulated answer with any sources | List of websites ranked by relevance |
| Time horizon | Iterative improvement over 2–4 months | Often 6–12 months for stable effect |
| Typical effect | More citations, more accurate representation, better share of voice | Higher ranking, more organic traffic |
GEO advisory is long-term work. It is not about being visible once, but about being correctly understood — time after time. The effect comes through precision, consistency and continuous improvement of how the business appears to AI systems that interpret and convey information. Read more about the difference between GEO and SEO.
Frequently asked questions
GEO
GEO (Generative Engine Optimization) is about one thing: getting recommended by AI. When someone asks ChatGPT, Gemini or Perplexity who they should contact — the answer should be you. Start with an AI Visibility Report and get your answer within minutes.
Strategic GEO Review
Ready to own visibility in AI search?
Book a strategic GEO review for organisations that want to take a clear position in AI-driven search. We analyse how you appear in ChatGPT, Gemini, Claude, Copilot and Perplexity — and discuss concrete priorities for the work ahead.
This isn't a sales meeting. We look at how you come across in ChatGPT, Gemini, Claude, Perplexity and Copilot today and tell you honestly what it takes.
You decide what to do next.
What happens next?
1We analyze your brand in ChatGPT, Perplexity, and other AI models
2We identify priority actions and discuss recommended direction
3We discuss strategy and next steps together
Prefer a direct meeting?
Book a 30-minute strategy session directly in the calendar.
Order GEO analysis — €149
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