Arne has more than 25 years of experience as a strategic advisor with expertise in the fields of branding, positioning, strategy/business development, strategy implementation, marketing, product innovation, corporate culture development, advertising/PR/communication, media strategy, and market research. Throughout his career, he has completed more than 60 brand and positioning projects for clients across a wide range of industries and has developed a methodology and framework focusing on how brand building drives growth. Arne has previously worked as Strategic Lead at the media agency Carat/Dentsu, Associate Partner at the accelerator company Agera, Head of Brand & Communication at the event agency 6.Sans, Senior Brand Advisor/Associate Partner and Brand/Research Manager at the PR/communications agency Geelmuyden Kiese, Founder/Partner at the branding agency Metro Branding, Associate Partner at the consultancy Brand Management Group, Senior Brand Advisor/KAM at the advertising agency Bates, Partner at the consultancy Yankelovich, and Advisor at the market research institute Ipsos MMI.
